How to personalize your LinkedIn account

Personalizing your LinkedIn account is essential for building a professional online presence and standing out among other professionals. In this blog post, we will discuss how to optimize your LinkedIn account for better visibility, more engagement and increased chances of being found by potential employers or clients. Moreover, your IndigoPathway results can help you add that personal touch!

The great news is that your IndigoPathway results will help you add that extra special personal touch to your profile!

Use keywords

Use keywords that are relevant to your industry and the type of job you’re seeking to help your profile show up in search results. These keywords can be used in the summary, skills, job titles and descriptions to help recruiters and hiring managers find your profile and understand your qualifications and experience.

Here are a few examples of specific keywords that could be used in a LinkedIn profile:

    1. Leadership

    2. Management

    3. Teamwork

    4. Strategic Planning

    5. Communication

    6. Problem Solving

    7. Project Management

    8. Customer Service

    9. Sales

    10. Marketing

    11. Networking

    12. Innovation

    13. Entrepreneurship

    14. Digital Marketing

    15. Business Development

    16. Analytical Thinking

    17. Performance Management

    18. Change Management

    19. Time Management

    20. Training and Development

Examples of keyword categories for a LinkedIn profile include:

  • Job titles and responsibilities

  • Technical skills and software

  • Industry-specific terms and buzzwords

  • Education and certifications

  • Professional accomplishments and awards

  • Relevant volunteer work and extracurricular activities

  • Languages spoken

  • Personal traits and soft skills

  • Career goals and aspirations

Highlight your accomplishments

Use specific examples of your achievements and successes to demonstrate the value you can bring to a potential employer or client.

Show your Personality

Use a conversational tone and inject some of your personality into your summary. This can help make you stand out and be more memorable to potential employers or clients. You can modify words from your IndigoPathway results summary page

How you can use your IndigoPathway results to add that extra special personal touch to your LinkedIn Account profile

Include a call-to-Action

Encourage people to reach out to you or visit your website by including a call-to-action at the end of your summary. You can easily create a free online website

Customize your URL

Customize your LinkedIn profile URL to make it easy for people to find and remember you. Learn how to do this here.

Keep it short and Sweet

Keep your summary short and to the point, ideally under 200 words, so that people can quickly get a sense of who you are and what you do. Make sure you talk about your true intrinsic self, not just external accomplishments. Again, your IndigoPathway results can help you with this! 

Keep it up-to-date

Regularly update your LinkedIn summary to reflect your current skills, experiences, and accomplishments.

Link to other relevant articles

Linking to other relevant articles, blog posts, or publications can help demonstrate your expertise and authority in your industry.

By following these tips, you’ll be able to personalize your LinkedIn account and make it more effective in showcasing your professional brand, skills, and experiences. This can help you to stand out among other professionals and increase your chances of being found by potential employers or clients. Remember, your LinkedIn profile is a reflection of who you are and what you can bring to the table, so make sure it is a true representation of your professional self.

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