Personalizing your LinkedIn account is essential for building a professional online presence and standing out among other professionals. In this blog post, we will discuss how to optimize your LinkedIn account for better visibility, more engagement and increased chances of being found by potential employers or clients. Moreover, your IndigoPathway results can help you add that personal touch!
Use keywords that are relevant to your industry and the type of job you’re seeking to help your profile show up in search results. These keywords can be used in the summary, skills, job titles and descriptions to help recruiters and hiring managers find your profile and understand your qualifications and experience.
Here are a few examples of specific keywords that could be used in a LinkedIn profile:
Training and Development
Examples of keyword categories for a LinkedIn profile include:
Job titles and responsibilities
Technical skills and software
Industry-specific terms and buzzwords
Education and certifications
Professional accomplishments and awards
Relevant volunteer work and extracurricular activities
Personal traits and soft skills
Career goals and aspirations
Highlight your accomplishments
Use specific examples of your achievements and successes to demonstrate the value you can bring to a potential employer or client.
Show your Personality
Use a conversational tone and inject some of your personality into your summary. This can help make you stand out and be more memorable to potential employers or clients. You can modify words from your IndigoPathway results summary page!
Include a call-to-Action
Encourage people to reach out to you or visit your website by including a call-to-action at the end of your summary. You can easily create a free online website
Customize your URL
Customize your LinkedIn profile URL to make it easy for people to find and remember you. Learn how to do this here.
Keep it short and Sweet
Keep your summary short and to the point, ideally under 200 words, so that people can quickly get a sense of who you are and what you do. Make sure you talk about your true intrinsic self, not just external accomplishments. Again, your IndigoPathway results can help you with this!
Keep it up-to-date
Regularly update your LinkedIn summary to reflect your current skills, experiences, and accomplishments.
Link to other relevant articles
Linking to other relevant articles, blog posts, or publications can help demonstrate your expertise and authority in your industry.
By following these tips, you’ll be able to personalize your LinkedIn account and make it more effective in showcasing your professional brand, skills, and experiences. This can help you to stand out among other professionals and increase your chances of being found by potential employers or clients. Remember, your LinkedIn profile is a reflection of who you are and what you can bring to the table, so make sure it is a true representation of your professional self.